You are now in digital fashion
You are now in digital fashion. Emerging technologies demonstrate that you might have all kinds of clothing in your closet. Increasingly popular are digital clothes made of pixels rather than textiles. While you can have a minimalist wardrobe in real life, you can also express your digital self on social media with thousands of designer outfits. Gaming Culture and Fashion in the Digital Age Although curating our digital presence has become the new reality, digital fashion may appear to be a futuristic concept on the surface. Users are curating their digital appearance through the use of outsourced applications on social media. Users are demonstrating that they are very thoughtful about their online presence, whether it be by putting their best foot forward on LinkedIn or by cultivating an aesthetic appearance on Instagram. Digital fashion takes the form of skins, which are clothing and weapons that gamers use to dress up their online avatars. A typical digital skin on Avatar, for instance, costs between $5 and $25. Despite the fact that these skins are merely cosmetic and do not affect a player’s abilities, the market for virtual self-expression is illustrated by them all. The Skull Trooper Skin is one of the rarest and most exclusive skins, and it is frequently resold online for thousands of dollars. Indeed, experts anticipate a $50 billion skin market by 2025. Digital fashion replaces analog, traditional fashion by seamlessly incorporating virtual reality into our gaming experiences. Why is fashion technology digital? Consumers are able to connect with brands they see and love in a way that is much more intimate and emotional thanks to digital fashion. Different fashion brands also prefer to display their collections through digital storytelling, video lookbooks, or behind-the-scenes sneak peeks, in addition to digital fashion becoming more versatile and accessible. Digital fashion technology enables brands to establish intimate connections with audiences despite these growing obstacles. Clothing and fashion brands must build brand value if they are to survive the effects of the COVID-19 pandemic. The majority of customers try to comprehend a brand’s values, communication, and values. Digital fashion technology gives consumers and businesses the ability to interact with brands and their corporate culture in order to build relationships that are long-term, profitable, and sustainable. Digital fashion has demonstrated that digital has no boundaries. Without having to use up all of their resources, brands can expand their reach. Digital fashion makes it possible to reach an infinite number of industries and markets without having to choose who to invite to shows and exhibitions. For instance, Vigil’s Adventures of Zoom and Friends got 1.2 million views on InstagramTV and 3.0 million views on YouTube in less than four days. Because of this, the video became one of Louis Vuitton’s most popular and demonstrated the potential reach of digital fashion activities.